Employee engagement

Our award-winning, in-house, creative communications consultancy specialises in employee and financial communications in the workplace.

Our bright and talented team bring their inquisitive and personalised thinking to help our clients create great employee experiences. As an energised group of specialists, we would love to hear from you if you want help in using communication to engage your employees.

Located in both the north and south in Sheffield and London, we cover the whole of the UK regions for clients.

Within our team you will find experts who have professional qualifications from The Pensions Management Institute and The Chartered Institute of Marketing, plus a variety of degrees and masters from English to psychology to history and journalism.

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Our approach



As a communications consultancy, we believe in the transformative power of great communication and its ability to positively influence employees’ behaviours and how they feel.

We’ve spent over 20 years creating award-winning financial communications for clients ranging from a few hundred to hundreds of thousand employees.

Our ultimate goal is to help employees make confident decisions when it comes to planning for their financial future and have rewarding working lives.

Engaging your employees doesn’t mean you have to blow the budget on the biggest campaigns. It means understanding what your employees want and creating your communications specifically to their needs.

We work with our clients to design and deliver informative and engaging campaigns; they embrace new technology and emerging platforms, with targeted and relevant content that collectively drive interest and impact.

And it’s not just our work that sets us apart; it’s our people too. We’re a multi-disciplinary team of strategic thinkers, creative masterminds, talented producers and technical magicians. We’re also keen collaborators who strive to bring a point of difference to our work and lasting value to our client relationships.

Our services

As a client we will take you through a collaborative insight process using data analytics, surveys, desk research and focus groups. 

Our insight process gives us an understanding about what your engagement objectives are and what makes your employees unique. Finding out what they think and feel about being an employee then enables us to make recommendations on communications programmes which will drive positive results. Having worked with many organisations across all sectors, our strategic consultants also bring a wealth of experience and expertise.

See our data insight partners DNA.

Our work speaks for itself. Sparks’ creative team will listen to your brief and work sensitively with your corporate brand to create employee communications products which really resonate with your employees and build positive feelings of trust and recognition.

Depending on your brief, our team can create the most entertaining solutions to the most corporate and formal topics. What matters to us is that it gets the results you need and that we are proud of each and every piece of creative work we produce.

Being accurate, word perfect and delivering on time takes expertise and tenacity. Our mantra in our delivery team is ‘planned, organised and controlled’. This approach means that we deliver high quality, on time, on budget for our clients each and every time. It also means that when we need to be flexible (because that is a huge part of a creative process and we know that clients need flexibility!) we can react without compromising quality.

Digital and social media channels in consumer marketing is highly sophisticated and becoming ever more so with the continued integration of data and AI. Applying consumer techniques in employee communications is a huge opportunity for organisations. Our digital and social media experts can advise and deliver on all digital solutions from web, personalised video to data-led digital employee campaigns.

One of Sparks’ key strengths is taking complex, dry or financial subject matters (eg pensions, benefits, share plans, incentive plans, health and safety, GDPR) and making it easy for employees to understand and engaging in delivery.  When you need your employees to be compliant with regulation or take responsibility for their own actions, such as pension saving, our technical expertise can help.

With pensions and benefits, many of our team have undergone qualifications with The Pensions Management Institute and across our Capita colleague network we have access to specialist subject expertise for all employee benefits and HR-related matters.

Awards and accreditations